Skip to toolbar

Following an announcement from Quaker Oats, which said Wednesday it will rebrand Aunt Jemima d

Following an announcement from Quaker Oats, which said Wednesday it will rebrand Aunt Jemima due to its racist origins, companies that make Uncle Ben’s, Mrs. Butterworth’s and Cream of Wheat also announced reviews of their products’ branding.

Uncle Ben’s

Mars, which makes Uncle Ben’s rice, said in a statement the brand has “a responsibility to take a stand in helping to put an end to racial bias and injustices.” It said it recognize that now “is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do.” 

It added that the exact changes and timing have yet to be determined.

Get Breaking News Delivered to Your Inbox

“Racism has no place in society,” Mars’ statement reads. “We stand in solidarity with the Black community, our Associates and our partners in the fight for social justice. We know to make the systemic change needed, it’s going to take a collective effort from all of us – individuals, communities and organizations of all sizes around the world.”

Quaker Oats To Change Name, Remove Image Of Aunt Jemima Brand, As Other Brands Consider Changing Too
Boxes of Uncle Ben’s rice on a shelf at a Safeway store on June 17 in California.
Social media & sharing icons powered by UltimatelySocial
error

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
LinkedIn
LinkedIn
Share
Scroll to Top