Following an announcement from Quaker Oats, which said Wednesday it will rebrand Aunt Jemima due to its racist origins, companies that make Uncle Ben’s, Mrs. Butterworth’s and Cream of Wheat also announced reviews of their products’ branding.
Mars, which makes Uncle Ben’s rice, said in a statement the brand has “a responsibility to take a stand in helping to put an end to racial bias and injustices.” It said it recognize that now “is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do.”
It added that the exact changes and timing have yet to be determined.
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“Racism has no place in society,” Mars’ statement reads. “We stand in solidarity with the Black community, our Associates and our partners in the fight for social justice. We know to make the systemic change needed, it’s going to take a collective effort from all of us – individuals, communities and organizations of all sizes around the world.”