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KFC drops ‘finger lickin’ good’ slogan amid coronavirus pandemic, blurs out catchphrase in new marketing materials

Chicken-centric chain is cleaning up its act

By Janine PuhakFOXBusinesshttps://static.foxnews.com/static/orion/html/video/iframe/vod.html?v=20200810203603#uid=fnc-embed-1

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KFC is cleaning up its act and dropping the iconic “finger lickin’ good” slogan as the coronavirus health crisis continues.

The chicken-centric chain announced the news on Monday, confirming that the 64-year-old motto will be temporarily suspended from advertising materials in select countries effective immediately.

A spokesperson for KFC told FOX Business that the ad campaign was running in the United Kingdom, Canada, the Netherlands, the Middle East, North Africa, South Africa and parts of Asia. The campaign was not featured in the U.S. market, they added.

KFC further reassured fans that the slogan will return “when the time is right.” (iStock)

For example, KFC in the U.K. and Ireland will reportedly be blurring out the words “finger lickin'” on some of its marketing materials, as opposed to removing said marketing materials altogether.

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The fast-food chain has prepared rebranded advertising materials with the famous catchphrase blurred out. (KFC U.K. and Ireland/Twitter)https://www.credible.com/partners-widgets/credit-card/rich-cta/?variation=interactive&theme=fox&credclid=d8219b85-c233-4ba7-a5bd-c9e4e565f1e3

“We find ourselves in a unique situation — having an iconic slogan that doesn’t quite fit in the current environment,” Catherine Tan-Gillespie, KFC’s global chief marketing officer, said in a statement. “While we are pausing the use of It’s Finger Lickin’ Good, rest assured the food craved by so many people around the world isn’t changing one bit.”

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The news release from KFC further reassured fans that the slogan will return “when the time is right.”

Moving forward, Sky News reports that the fast-food chain has published images of rebranded advertising materials with the famous catchphrase blurred out.

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